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Intelligent Haircare, rooted in science!

We understand the importance of looking after your scalp for your hair to look its best. All our products are expertly formulated with advanced haircare technology and skincare grade ingredients to nurture scalp and roots to optimim health.

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Skinification of haircare

It's the latest beauty trend but what is skinification? Your scalp is an extension of your skin. It makes perfect sense to use skincare technology alongside haircare to look after your scalp, provide hydration and aid skin barrier function. Because healthy hair starts from the roots!

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PREP. CLEANSE. MOISTURISE. ENHANCE.

Now is the perfect time to give your haircare regime a shake-up! Discover the skincare steps you can use to enhance and transform your hair routine!

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STEP 1: PREP.

Are face masks your skincare saviour? Our at-home hair treatments work the same, targeting problem areas from product residue to dry scalps.

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STEP 2: CLEANSE

Get serious about cleansing your hair as well as your face! Suffer from dandruff or product build up? Massage shampoo for a couple of minutes and rinse to remove excess product and keep your scalp healthy!

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STEP 3: MOISTURISE

Next, give your hair a hit of hydration by applying conditioner to mid-lengths and ends, giving strands the moisture boost they need to lock in shine and add moisture.

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STEP 4: ENHANCE

You've completed the essentials - now it's time to take your haircare regime to the next level! From hair growth solutions to volume-boosting serums discover our hot picks for gorgeous, healthier-looking strands.

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Personalise your regime

Like with skincare, you'd use a different regime for different skin types. Your haircare should be the same too! From product build-up to adding shine, we've got you covered - with regimes for all hair types and concerns.

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